After noticing a phone booth with a discarded office chair sitting inside, I was inspired to reach out to Improv Everywhere with another stunt idea.
WeWork offices are quickly taking over NYC, so it only made sense for them to expand to the underutilized corners of Manhattan– the city’s phone booths. With this thought in mind, we re-branded a few unused telephone booths to look like WeWork office spaces.
Real New Yorkers were invited to try out the new “WeWork Street” service on 6th Avenue and learn about the many benefits of outdoor coworking.
Check out the full story with behind-the-scenes content here.
PRESS:
Gothamist
CBS
Laughing Squid
BoingBoing
SecretNYC
CREDITS:
Idea by: Deanna Director
Created by: Deanna Director, Maggie McClurken
Directed by: Charlie Todd
Executive Producers: Justin Ayers, Andrew Soltys, and Charlie Todd
Producer: Aleks Arcabascio
Head of Special Projects: Jordan Seiler
Key Production Assistant: Jonathan Portee
Director of Photography: Justin Ayers
Camera Operators: Kate Montgomery, Kristopher Knight, Andrew Soltys
Still Photography: Arin Sang-urai
Production Sound Mixer: Alan Kudan
Editor: Dean Marcial
Music by: Tyler Walker
CAST:
WeWork Representative: Addie Weyrich
Office Worker: Deanna Director
Coffee Server: Jordan Seiler
*This project was not a collaboration with WeWork or NYC