The Valentine’s Day aisle at CVS can be a sad place when you’re single. I wanted to change things up by giving those riding solo a thoughtful alternative on February 14th: a one-stop-shop for their party of one needs.
Playing self-care Cupid, I snuck in the fake signage and rearranged the shelves with single-friendly items in a few non-participating CVS stores around Los Angeles.
Designer: Maggie McClurken